Marijke

Uleman

| ma-RAY-kə |

THE GROUNDED

VISIONARY.

ABOUT ME

I'm a visionary brand strategist with a unique blend of expertise in psychology, marketing, and innovation.

With over a decade of experience in developing and executing transformative strategies for brand growth, I've earned a reputation as a creative catalyst, intuitive connector, and champion of ideas.

When I'm not crafting game-changing brand strategies, you can find me exploring new culinary creations as a chef at Cocoon, connecting with my community, or enjoying a perfectly brewed cup of coffee with my feline companions.

PHILOSOPHY

Heart-Centered Approach: I believe that authentic brands are built from the inside out through emotional connections that bridge a brand with its audience. My approach focuses on identifying and solving problems, developing real relationships, and telling new stories through brand expressions that create value for everyone involved.

Fusion of Innovation and Psychology: As a naturally curious explorer, I am quick to identify the most exciting angle and compel people to take it even further. I fuse the next best thing with my background in human psychology to create brands that resonate deeply and inspire action.

Strategic Thinking and Execution: I bring a rare combination of big-picture thinking and meticulous execution to every project. I question and examine creative ideas from every angle, ensuring that solutions are well-tested, aligned with best practices, and tailored to the unique needs of the customer and the business.

Specialties

Brand Strategy & Development

Growth Marketing

Digital Strategy & Optimization

Building Effective Websites

Understanding Humans

Unlocking Authentic Brands Through Heart-Centered Strategy

  • Founder & Strategist • HartFox Brands

    Launched a thriving branding & marketing agency amidst a global pandemic, guiding dozens of purpose-driven businesses to find their true north and achieve success.

    REMOTE

  • Director of Growth Marketing • Out in Tech

    Spearheaded strategies that accelerated the organization's growth, exceeding membership targets and event attendance by 30%.

    REMOTE

  • Senior Marketing Lead • The Do LaB

    Crafted and executed winning marketing strategies that sold out the festival, surpassing ROI targets by 20%.

    LOS ANGELES

  • Digital Marketing Manager • F. Gaviña & Sons

    Led the development and launch of a new website and digital infrastructure, resulting in a 50% increase in digital sales within 3 months by creating a seamless and engaging user experience

    LOS ANGELES

  • Director of Marketing • Cesar's Way Inc.

    Revitalized the Cesar Millan (The Dog Whisperer) brand through data-driven insights and an audience-focused content strategy, increasing engagement by 20% by tapping into the heart of the brand's message.

    LOS ANGELES

  • Social Media & Marketing Manager • Six Degrees LA

    Developed digital and social media strategies that elevated the agency's high-profile clients and built a strong online presence for the agency itself.

    LOS ANGELES

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Queer 🌈

•

Mountain Shredder 🏂

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Creative Chef 🍳

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Community Builder 🔨

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Innovation Wizard 🪄

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Curious George 🐵

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Deep Listener 👂

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Coffee Connoisseur ☕️

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Queer 🌈 • Mountain Shredder 🏂 • Creative Chef 🍳 • Community Builder 🔨 • Innovation Wizard 🪄 • Curious George 🐵 • Deep Listener 👂 • Coffee Connoisseur ☕️ •

Word on the Street

  • Marijke continually pushed our team to think big and outside the box.

    “She is incredibly knowledgeable in marketing strategy and analytics, and was never afraid to try new initiatives.”

    Gary • Senior Program Director at Out in Tech

  • She’s a brilliant customer-centered brand strategist.

    “Marijke is one of those rare colleagues you can't hire quickly enough and don't ever want to lose. She brings, of course, the complete toolkit -- extensive experience and understanding of social media and other digital channels, outstanding communication skills, deep cultural understanding, unusual creativity and nose-to-the-wheel work habits -- but it's how she applies this knowledge that sets her so far above her peers.”

    Dave • VP of Digital at Cesar’s Way Inc.

  • Marijke is the cutting edge above any brand strategist.

    “Since working with Marijke my business has grown exponentially. Her unique ability to ask powerful questions, listen deeply, and use her keen intuition brought to life my gifts, passion and voice..” 

    Kim • Founder of The Wave Process

  • We are forever grateful for Marijke’s contribution to our success

    “Marijke not only optimized our brand and boosted our business, but she took the time to truly understand our unique vision and created a plan that felt authentic to us.”

    Marja • Owner of Locavore Restaurant Group

  • Marijke's knowledge, professionalism, and clear communication with timelines was great for keeping the project on track.

    We really appreciated working with Marijke and found their experience in strategy an absolutely essential piece in building an effective website from a complicated initiative with a lot of different stakeholders.

    Meredith • Manager at The Food Depot