Marijke

Uleman

| ma-RAY-kə |

THE GROUNDED

VISIONARY.

Strategy doesn’t mean complexity. It’s just about knowing exactly who you are and showing it confidently

ABOUT ME

I'm a brand strategist and marketing expert dedicated to helping brands simplify their stories and connect with their audiences.

With over 10 years of experience guiding brands of all sizes—from emerging startups to established names—I specialize in bringing clarity and creativity to complex marketing challenges.

My passion lies in uncovering what truly sets a brand apart and communicating it clearly and confidently. I thrive on turning confusion into clarity and complexity into simplicity, giving clients the tools they need to engage deeply with their customers.

When clients work with me, they gain clarity, build connections, and experience measurable growth. My approach is down-to-earth, strategic, and always rooted in human experiences.

Outside of marketing and branding, you might find me creating high-end culinary experiences, snowboarding in the mountains, or deep in conversation over a great cup of coffee.

Let's connect—I enjoy meeting new people and hearing new ideas!

PHILOSOPHY

Heart-Centered Approach: Authentic brands are built from the inside out. I focus on solving real problems, nurturing relationships, and crafting brand expressions that benefit both the brand and its audience.

Fusion of Innovation and Psychology: Driven by curiosity, I merge innovative ideas with deep insights into human psychology. This combination helps create brands that resonate emotionally and motivate people to take action.

Strategic Thinking and Execution: I balance visionary thinking with meticulous attention to detail. By rigorously testing ideas and aligning strategies with best practices, I provide solutions that are both creatively inspiring and practically effective.

Specialties

Brand Strategy & Development

Growth Marketing & Data Analysis

Digital Strategy & Optimization

Creative Storytelling

Understanding Humans

Transforming Complexity into Clear, Human-Centered Stories

  • Founder & Strategist • HartFox Brands

    Launched a thriving branding & marketing agency amidst a global pandemic, guiding dozens of purpose-driven businesses to find their true north and achieve success.

    REMOTE

  • Director of Growth Marketing • Out in Tech

    Spearheaded strategies that accelerated the organization's growth, exceeding membership targets and event attendance by 30%.

    REMOTE

  • Senior Marketing Lead • The Do LaB

    Crafted and executed winning marketing strategies that sold out the festival, surpassing ROI targets by 20%.

    LOS ANGELES

  • Digital Marketing Manager • F. Gaviña & Sons

    Led the development and launch of a new website and digital infrastructure, resulting in a 50% increase in digital sales within 3 months by creating a seamless and engaging user experience

    LOS ANGELES

  • Director of Marketing • Cesar's Way Inc.

    Revitalized the Cesar Millan (The Dog Whisperer) brand through data-driven insights and an audience-focused content strategy, increasing engagement by 20% by tapping into the heart of the brand's message.

    LOS ANGELES

  • Social Media & Marketing Manager • Six Degrees LA

    Developed digital and social media strategies that elevated the agency's high-profile clients and built a strong online presence for the agency itself.

    LOS ANGELES

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Queer 🌈

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Mountain Shredder 🏂

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Creative Chef 🍳

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Community Builder 🔨

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Innovation Wizard 🪄

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Curious George 🐵

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Deep Listener 👂

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Coffee Connoisseur ☕️

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Queer 🌈 • Mountain Shredder 🏂 • Creative Chef 🍳 • Community Builder 🔨 • Innovation Wizard 🪄 • Curious George 🐵 • Deep Listener 👂 • Coffee Connoisseur ☕️ •

Word on the Street

  • Marijke continually pushed our team to think big and outside the box.

    “She is incredibly knowledgeable in marketing strategy and analytics, and was never afraid to try new initiatives.”

    Gary • Senior Program Director at Out in Tech

  • She’s a brilliant customer-centered brand strategist.

    “Marijke is one of those rare colleagues you can't hire quickly enough and don't ever want to lose. She brings, of course, the complete toolkit -- extensive experience and understanding of social media and other digital channels, outstanding communication skills, deep cultural understanding, unusual creativity and nose-to-the-wheel work habits -- but it's how she applies this knowledge that sets her so far above her peers.”

    Dave • VP of Digital at Cesar’s Way Inc.

  • Marijke is the cutting edge above any brand strategist.

    “Since working with Marijke my business has grown exponentially. Her unique ability to ask powerful questions, listen deeply, and use her keen intuition brought to life my gifts, passion and voice..” 

    Kim • Founder of The Wave Process

  • We are forever grateful for Marijke’s contribution to our success

    “Marijke not only optimized our brand and boosted our business, but she took the time to truly understand our unique vision and created a plan that felt authentic to us.”

    Marja • Owner of Locavore Restaurant Group

  • Marijke's knowledge, professionalism, and clear communication with timelines was great for keeping the project on track.

    We really appreciated working with Marijke and found their experience in strategy an absolutely essential piece in building an effective website from a complicated initiative with a lot of different stakeholders.

    Meredith • Manager at The Food Depot